Product description

“Mary Margaret, you can't wear that!” I whispered to my 13-year-old sister in the dressing room as she tried on a leopard push-up bra that was as empty and as fake as the ad on the wall beside her. We were looking for her very first bra, and couldn't find anything that wasn't full of padding, had push-up features, or had tags that said she could grow "two whole cup sizes." “Yeah, um… I don't… I don't look like this…” she giggled and looked at me with sheepish eyes. We came across the same thing at every store. It was uncomfortable for her, and frustrating for me. I remember thinking to myself in anger, “What is the hurry to grow-up so fast? Why?" After our failed shopping trip, I thought to myself, "If no one else is going to make cute, comfortable and appropriate bras specifically for girls, then I will find a way to do it myself." And in that that moment, in the middle of my junior year of high school at age 17, I founded Yellowberry.

Best Bra for Girls Tweens Teens

Best. Ones. Yet.

Introducing our brand new, fuller coverage cotton underwear featuring a delicate silhouette and elastic waistband.

Innovative Design

The Simple Style Bikini Panty offers fantastically soft fabric, is beautifully sewn, and as always is made to be the best possible quality.

Perfect Fit

After listening to feedback from the Yellowberry community, we designed these with the utmost care and critique from moms and daughters far and wide. With a full coverage bottom and soft cotton construction, we think the Simple Pima Cotton undies are the best pair you could buy.

QUALITY and comfort

Our goal is to build clothing and underwear that is unique and colorful, made for all ages of girls who love and enjoy all stages of their lives.

Yellowberry Photography

Whenever we photograph our products, the bra is shown from the back. We believe in standing behind and supporting women of all ages. We want to focus on what we can do and accomplish while wearing our Yellowberry, not how it looks to someone else.

Yellowberry bras are about how they fit a girl’s body, and how they make her feel from the inside out.

That’s what is most important.