Product description

Yellowberry was founded by then 17-year-old Megan Grassell. She took her younger sister shopping to buy her first bras and was frustrated at the options available for her. So, she decided that if no one else was going to make fun, comfortable, and age-appropriate bras for girls, then she would find a way to do it herself!

Megan and Yellowberry have since been featured on the TODAY Show, GMA, TIME Magazine, Forbes 30 Under 30, NYTimes, and more all surrounding one simple idea: she wanted to build a brand that supports girls as they grow up and take on the world.

Yellowberry Photography

Whenever we photograph our products, the bra is shown from the back. We believe in standing behind and supporting women of all ages. We want to focus on what we can do and accomplish while wearing our Yellowberry, not how it looks to someone else.

Yellowberry bras are about how they fit a girl’s body, and how they make her feel from the inside out.

That’s what is most important.

Best Bra for Girls Tweens Teens

Best. Ones. Yet.

Bras shouldn't feel like a burden. That's why we created the new seamless Poppy Bra, extra soft, with double the support of our Basic Collection Chickadee and Tulip styles.

Innovative Design

Sewn with extra soft, double layered, fabric, the Butter Bra offers great support as a training bra as well as for developing girls, reaching A-D cups. Straps are convertible, and straps are adjustable.

Perfect Fit

The quick-dry fabric is perfect for summer AND girls with skin sensitivities! The Poppy is perfect for girls of all sizes looking to get up and out.

QUALITY and comfort

Our goal is to build bras and underwear that are unique and colorful, made for all ages of girls who love and enjoy all stages of their lives.